Educación Total – 2017

Graphic identity and website for Educación Total (Total Education), initiative focused on educational programs in addition to healthy living.

The premise is based on taking the initial E as the main element of the isotype, which then conceptually evolves to represent the idea of stacked books.

Geometric basis:

The structure is thought from an isometric grid to give a balanced depth to the shape. Finally, the stroke is thickened so that the negative space acquires the same visual weight as its counterpart.

The isotype is justified both at a formal level and in its interaction with the text. The measurements correspond to the level of margins and line thicknesses, to give consistency to the whole.

Colors in gradient (green to purple) simultaneously insinuate the personal maturation or “germination” that an individual obtains from education.

Educación Total (
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